Would you buy a luxury item at almost a quarter of its normal price at a bargain shop? It is highly likely that you will buy that item. It is basically the same thing with Hyundai Equus. The Hyundai Equus is nothing less than a luxury sedan, as you can easily compare the car with some of the best-in-class luxury cars like the Mercedes S-Class, BMW 7 Series, Lexus LS, and Audi A8.

In this article, you will mainly learn about the top aspects of the Hyundai Equus Ultimate that make it a luxury car. For many years, this car served as the face of luxury for the Korean Carmaker. This article will basically be a Hyundai Equus Review and a description of various factors that make this car a luxury car. Hence, to learn more about the Equus, read on through to the end of the article.


Hyundai Equus: Hyundai’s Flagship Car For Many Years

The Hyundai Equus was actually launched in 1999, and the car was relaunched with a new model in 2009. The new sedan is easily compared with cars like the Mercedes Benz S-Class, Lexus LS, Audi A9, and BMW 7 Series, as per the views of many experts. Of course, it is not similar to sports luxury cars like Bugatti Bolide. Later, Hyundai came up with Hyundai Centennial to add to the number of luxury cars.

According to Chosun News’ 2009 report,

The new Equus is a transformation of its previous 10-year-old model. The old one was a front-wheel drive while the new one is a rear-wheel drive like the same-class imported sedans. The new model is 40 mm longer, making it similar to the Benz S Class and Lexus LS in length, and 30 mm wider than its predecessor. It is equipped with either a V-6, 3.8-liter, and 290 horsepower, or V-8, 4.6-liter, and 366 horsepower engine.”

In the last few decades, Hyundai made a turnaround of fortunes with Equus. Previously, it was known to make cheap and affordable cars for the masses. People even consider the Toyota Fortuner better than Hyundai cars. However, with cars like Equus, Hyundai completely changed its game, as it is known now to manufacture good-looking cars that come with the best technologies. The Hyundai Equus served as the flagship car for Hyundai before the company came up with Genesis. However, the Hyundai Equus is now available at very low prices in various used car shops. Hence, if you are looking for a great used car and find Hyundai Equus for sale, you must surely consider buying it immediately before someone else does.

Top Seven Aspects That Make Hyundai Equus A Luxury Car

The Equus Hyundai’s one of the largest and the most powerful cars produced in those days. This was the company’s first attempt to manufacture a full-size sedan which is also a luxury car, to compete with the industry greats. The following are some of the major aspects of Hyundai Equus that make it a luxury sedan, unlike most of the cars from Hyundai:

1. Performance And Specs Like Luxury Sedans

Hyundai Equus A Luxury Car

According to MotorBiscuit.com,

Hyundai gave it their best shot with the Equus and it turned out pretty well. The Equus looks the part, acts the part, and drives just like its rivals, but it’s not without its flaws as the interior quality and layout still looked Hyundai-esque as opposed to German.”

In terms of performance and specifications, the car competed with the sedans better-priced than it.

2. It Competed With The Bests In Terms Of Looks

When the Equus was introduced in the United States in 2011, it was actually hard for many people to comprehend the fact that an average car manufacturer like Hyundai manufactured this car. In terms of its look and feel, the car competed with the best in the market.

3. Hyundai Equus Reliability

Since Hyundai was a brand that manufactured cars for the masses, with the Equus, Hyundai made a lot of effort. It was the first Hyundai car that came with electronically-controlled air suspension, vehicle stability management, along with continuous damping control. These factors added a lot to the experience of the car’s mobility.

4. Elegant Exteriors And Imprints

The exterior of the Equus contained badges that were adorned with Pegasus imprint and not the normal ‘H’ logo commonly found in Hyundai cars. Furthermore, the elegant curves in the car, along with the subtle character line, with the chrome grille in the front, made the car look luxurious. Furthermore, the car also looked spacious and big as well.

5. Luxury Interior Features

In terms of Hyundai Equus Interior, MototBiscuit.com is of the opinion –

it looks largely like an S-Class, and sitting in the back seat will make continue the illusion as well. The rear seat is able to seat up to three passengers with the entry-level Signature trim, while the higher Ultimate trim could only seat two.

The car has a larger center console containing various storage, a fridge, controls for ventilation, a heater, a radio, etc. Furthermore, the car also came with a message function, in addition to other features as well.

6. Tech Features

There were tech-savvy features like adaptive cruise control, heated and ventilated seats, an infotainment system with an 8-inch screen, heated steering, and many more, just like any other luxury car of that time.

7. Smooth Performance

Exteriors And Imprints speed

The 2016 Hyundai Equus 0-60 mph speed is 8.3 seconds from a standstill position, which is very impressive, considering it is a luxury car. Furthermore, the car has a smooth engine with better torque and weight ratio. There are not many Hyundai Equus problems.

Summing Up

The Hyundai Equus is undoubtedly one of the best luxury sedans produced by Hyundai, which changed the way luxury car fans perceived the company. After the Equus, Hyundai came up with various other luxury sedans later. However, the car did not perform in the market as the company expected because it did not get enough media attention, despite the fact that it was almost $15K less than its competitors at the time. However, in the current market, you can get the car for less than $20K with all the features available. What makes you think might be the reason Hyundai Equus not selling a lot of units in its early years? Share your thoughts about the matter in the comments section below.

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